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Web Portals / Communities
Online Communities, Web Portals, Idea Exchanges, Forums, and Resource Centers give businesses the ability to engage with key audiences (prospects, customers, partners) in a real-time, transparent dialogue that delivers value at all levels of participation.
These tools and are designed to grow organically; with user-generated content, ideas, voting, tools, and discussion, and provide several key benefits, including:
- Deeper audience engagement is created by giving end-users an immediate voice in an environment that is available 24/7.
- Strategic/competitive advantage is found as the business quickly gleans and implements the best user ideas and input.
- Cost-reduction in research occurs as users provide ongoing real-time feedback as to their perception of the brand, product, service, and offer up ideas for improvement.
- Savings in marketing and support budgets are realized as the site helps to address client and prospect questions that would require additional staff and resources.
- Lead qualification is built-in as the prospect moves through the sales funnel; thereby decreasing the cost of acquisition.
- Project costs are cut due to the nature of the SaaS/cloud environment model. By leveraging solutions like Salesforce Ideas, companies can rapidly deploy portal solutions, allowing them to spend less (in time and resources) and quickly realize a return on their investment.
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Cloud Stats & Predictions
Cloud Services will vault from $46.4 Billion in 2008 to $150.1 billion by 2013. - Gartner
47% of CIO’s surveyed are using the cloud or researching it.
- CIO Magazine
"Speed to “go live” is five times faster in the cloud."
- Nucleus Research
"Cloud development offers more rapid time to value, lower cost and greater ongoing flexibility." - Nucleus Research